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Quotations to Live By

"No amount of advertising will make up for a bad product"

Rishad Tobaccowala, Chief Innovation Officer, Publicis Groupe Media

Thursday, April 2, 2015

Content Ideas And Development (Stories From The Bottom Up)



(CROWN LEADERSHIP)  Content Marketing and The Art of Storytelling Asia Masterclass


  Content Ideas And Development (Stories From The Bottom Up)

·         Approaches to content development
·         How information is organised and what people trust
·         Creating interesting and compelling content
·         Inform, educate, entertain
·         Influencing the influencers to amplify your reach