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"No amount of advertising will make up for a bad product"

Rishad Tobaccowala, Chief Innovation Officer, Publicis Groupe Media

Wednesday, January 21, 2009

R&D today: Addressing and enhancing Research & Development’s effectiveness

ABF Research & Development 2009, Singapore 
  • Applying theory to practice 
  • Matching R&D to Business Strategy and Organization’s Goals 
  • Enhancing R&D efficiency by selecting a key component criteria 
  • Keeping R&D close to where strategic decisions are made 
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