Retail Marketing - Spotting buying patterns and maintaining a consistent trafficflow all year round

Marcus Evans Retail Marketing Excellence Conference
Bangkok, March 2011

• Setting yourself apart from competitors by constructing different in-store
activities designed at harnessing a consistent traffic flow
• Discovering how minor promotions in-store can drive traffic into your outlets
• Performing ever changing store concepts that drive the attention of window
and random shopper
• Conducting minor store evaluations involving display features and merchandise
presentations to ensure that it is still attractive
• Setting yourself apart from competitors by constructing different in-store
activities designed at harnessing a consistent traffic flow
• Discovering how minor promotions in-store can drive traffic into your outlets
• Performing ever changing store concepts that drive the attention of window
and random shopper
• Conducting minor store evaluations involving display features and merchandise
presentations to ensure that it is still attractive

Download here:
http://www.slideshare.net/kennyong/retail-marketing-spotting-buying-patterns-and-maintaining-a-consistent-trafficflow-all-year-round/download

Retail Marketing - Spotting buying patterns and maintaining a consistent trafficflow all year round

View more presentations from Kenny Ong

Obtaining a 360 degree view by conducting a thorough due diligence to ensure a successful acquisition

Marcus Evans Structuring and Financing M&A Conference
Singapore,12-13 July 2010

Obtaining a 360 degree view by conducting a thorough due diligence to ensure a successful acquisition
• Analysing the pre-offer preparation
• Amplifying internal fitment
• Focusing on areas for due diligence
• Balancing valuation with fitment
• Examining the key facets of negotiation

You can download here:
http://www.slideshare.net/kennyong/me-ma-by-kenny-ong-360-due-diligence-v1/download

Obtaining a 360 degree view by conducting a thorough due diligence to ensure a successful acquisition

View more presentations from Kenny Ong.

The Powerful Role of PR in Branding and Marketing

ABF Conference on Media Relations
July 2009

*Yesterday’s and today’s Public Relations
*What role does PR play in promoting your brand
*Determining the best PR strategies for greater brand impact
*Best practices for integrating PR with traditional marketing
*Case studies

Download Here:
http://www.slideshare.net/kennyong/the-powerful-role-of-pr-in-branding/download

The Powerful Role of PR in Branding

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Strategy Focused Planning System beyond Traditional Budgeting

ABF Financial Controllers Conference
June 2009

Strategy Focused Planning System beyond Traditional Budgeting
• What is strategy
• What is a strategic plan
• How to convert a strategic concept into an actionable plan with a realistic budget
• Overview of the mechanism for developing a strategic budget


Download Here:
http://www.slideshare.net/kennyong/strategy-focused-planning-system-beyond-traditional-budgeting/download

Strategy Focused Planning System Beyond Traditional Budgeting

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The Evolution Of Corporate Communications

ABF Annual Corporate Communications and Public Relations Conference
June 2009

The Evolution Of Corporate Communications
• The evolving role of corporate communications and PR
• Business strategy and corporate communications
• Technology and corporate communications
• Corporate communications as value creator

Download here:
http://www.slideshare.net/kennyong/the-evolution-of-corporate-communications-1665298/download

The Evolution of Corporate Communications

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Strategic Planning And Organization Clarity

ABF Strategic Corporate Planning Conference
March 2009, KL

• What are the key pitfalls that can derail strategy planning and implementation efforts?
• What are the critical activities that are anecdotes for driving the development of organisational clarity?
• Examples and case studies

Download Here:
http://www.slideshare.net/kennyong/strategic-planning-and-organization-clarity/download

Strategic Planning And Organization Clarity

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Strategic Planning And Budgeting Part 2: Alignment, Budgeting, and Resources

ABF Budgeting, Forecasting and Financial Planning Conference, Feb 2009

• *Understanding what strategic planning is and why it is important
  
• *Clarify the difference between vision, mission statement, goals and objectives
  
• *The external environment: The need to understand the economic cycle
  
• *Tying the strategic plan to the budget
  
• *Cost Reduction methods and advice
  

Download Here:

http://www.slideshare.net/kennyong/strategic-planning-and-budgeting-part-2-alignment-budgeting-and-resources/download

Strategic Planning And Budgeting Part 2: Alignment, Budgeting, and Resources

View more presentations from Kenny Ong. (tags: strategic planning)

R&D today: Addressing and enhancing Research & Development’s effectiveness

ABF Research & Development 2009, Singapore 

• Applying theory to practice 
  
• Matching R&D to Business Strategy and Organization’s Goals 
  
• Enhancing R&D efficiency by selecting a key component criteria 
  
• Keeping R&D close to where strategic decisions are made 
  

Download here:

http://www.slideshare.net/kennyong/rd-today-addressing-and-enhancing-research-developments-effectiveness-presentation

R&D today: Addressing and enhancing Research & Development’s effectiveness

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Constructing High Performing Organisations - Building Blocks, Structures, And Culture

Marcus Evans Workplace and Organization Psychology Conference, KL

• Analysing organisational structures and climates in order to maximise the satisfaction and effectiveness of individuals and work groups
  
• Developing organisational development assessment and improvement tools and techniques via the ‘People based approach,’ ‘Quality based approach,’ ‘Systems based approach’ and ‘Dialogues based approach.’ 
  
• Cultivating loyalty by aligning employees’ career growth with company goal
  

Download Here:

http://www.slideshare.net/kennyong/constructing-high-performing-organisations-building-blocks-structures-and-culture-presentation/download

Constructing High Performing Organisations - Building Blocks, Structures, And Culture

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Corporate Performance Measurement In Strategic Planning - new presentation download

Hi.

I have just uploaded a new presentation for anyone who wants to download:

Where: Under the "My Presentation Downloads" section on the right
Event: ABF Strategic Planning Conference
Title: Corporate Performance Measurement In Strategic Planning
File: Powerpoint, PPT
Summary:

• Importance of Corporate Performance Measurement.
• Benefits of Corporate Performance Measurement and where would Corporate Performance Measurement stand in future.
• Ways to maximise the usage of Corporate Performance Measurement that can benefit users.
• Case study on ways to utilise Corporate Performance Measurement solution and its’ end results.
  

Enjoy :)

-TURD-

Optimizing Skill Sets, Processes And Technology To Boost The Effectiveness Of Healthcare Delivery To Customers

Hi.

I have just uploaded a new presentation for anyone who wants to download:

Where: Under the "My Presentation Downloads" section on the right
Event: ABF Pharmaceutical Conference, Singapore
Title: Optimizing Skill Sets, Processes And Technology To Boost The Effectiveness Of Healthcare Delivery To Customers
File: Powerpoint, PPT
Summary:

• Key issues and obstacles to effective healthcare delivery in Asia
• Expectations, focus and strategy for healthcare delivery to consumers
• Aligning human skill sets, processes and technology for effective delivery
• Deciding '”what's next?” and starting points

Enjoy :)

-TURD-

Examining The Need For Mergers And Acquisitions In The Energy Sector In Malaysia - new presentation download

Hi.

I have just uploaded a new presentation for anyone who wants to download:

Where: Under the "My Presentation Downloads" section on the right
Event: ABF Mergers & Acquisition Conference
Title: Examining The Need For Mergers And Acquisitions In The Energy Sector In Malaysia
File: Powerpoint, PPT
Summary:

• The last decade has witnessed an unprecedented number of mergers and acquisitions (M&A) in the global energy sector. According to the United Nations Conference on Trade and Development (UNCTAD), of the 1,035 regulatory changes made globally between 1991 and 1999, 974 were specifically aimed at increasing foreign direct investment and M&A.
• Examining the upward trend of M&A in the global energy industry and assessing the rationale and benefits of M&A in the energy sector in Malaysia
• Critical success factors and considerations
• Identifying the risks and avoiding pitfalls
• Strategies to structure and negotiate effectively for optimal value and partnership for your investment
• Capitalizing on the opportunity for investments in what were once state-owned monopolies

Enjoy :)

-TURD-

Investor Relations As The New Focus In Creating Long Term Corporate Value - new presentation download

Hi.

I have just uploaded a new presentation for anyone who wants to download:

Where: Under the "My Presentation Downloads" section on the right
Event: ABF Investor Relations Conference
Title: Investor Relations As The New Focus In Creating Long Term Corporate Value
File: Powerpoint, PPT

Summary:

• Assess the importance of Investor Relations functions
• Factors prohibiting growth or development in this area
• Differentiating Investor Relations with other communication initiatives in maximizing its value

How: Download and save unto your hard disk.

Enjoy :)

-TURD-

Aligning Budgeting To Corporate Planning: free presentation download

Hi.

I have just uploaded a new presentation for anyone who wants to download:

Where: Under the "My Presentation Downloads" section on the right

Event: ABF Conference on Corporate Budgeting
Title: Aligning Budgeting To Corporate Planning
File: Powerpoint, PPT

Summary:

• How budgeting and strategic planning fit together in the overall business plan
• Aligning KPIs with business objectives and the budget
• Effectively identifying leading and lagging KPIs in the budget
• Identifying the gaps between the actual and the budget figure to enable allocation of resources for corporate plan
• Resolving the variances between the actual vs the budget figures
• Effective strategies to resolve the gaps to drive the strategic direction of the organisation

How: Download and save unto your hard disk.

Enjoy :)


-TURD-

Hi.

I have just uploaded a new presentation for anyone who wants to download:
Where: Under the "My Presentation Downloads" section on the right

Event: UiTM Masters in Accounting Special Lecture
Title: Employees and Fraud Risks

File: Powerpoint, PPT
How: Download and save unto your hard disk.

Enjoy :)


-TURD-

How Can Leaders Reduce Fraud And The Great Wall Of China Theory

There has been a lot of talk lately about ethics, governance, fraud...you name them, we have them. What then, is the Leader's role in reducing these kinds of risks in an organization?

Well, let us start with some basic insight:- ironically, Success is the root cause of risk. More success, more money, more fraud. So, the easiest way to reduce fraud is to reduce business.

Don't laugh. This is what most Finance and Human Resource people do, unintentionally. What do I mean? Well, some Heads of Finance/HR are so over zealous in reducing fraud-related risks (especially when the KPI for this is pegged at 80% of their performance), that they will do everything in their power to put in all kinds of ridiculous policies and procedures up to a point that it kills all the flexibility and success factors of a business.

What then should the Leader pay attention to when looking at Fraud and Ethics?

1. Price to Pay for Fraud/Risk Mitigation is almost always "Business Flexibility". Remember this.
   
2. Control and Growth have always had a reverse correlation effect. E.g. As a control, the more controls we put on foreign ownership, the less economic growth resulting from a loss of FDI.
   
3. Rules vs. Humanity/Motivation. The more rules we put in place, the less Humane a company becomes. This in turns reduce Motivation.
   
4. Most Leaders are not tackling the real root causes of fraud and ethics i.e. Motive & Opportunity i.e. Humans. Most managers spend more time in tweaking the procedures and rules instead of dealing with human issues
   
5. If an organization is focused on reducing Fraud thus giving more and more powers to Finance and Accounting vs. Sales/Marketing, guess who is in control of the business? Aren't you afraid?

So... what has the Great Wall of China got to do with anything? Well... almost everything. Many many many moons ago, China decided to build a great wall to keep the Mongolians out. They spent countless resources, time, effort, and lives in building this great, strong, long wall. However, it seems that the Mongolians could easily penetrate this wall using a simple powerful proven concept: BRIBE. You see, the Chinese spent so much time and money on the wall, they did not realize that their Gatekeepers were unmotivated, restless, poor, ill treated with no obvious career advancement opportunities. Any Mongolian soldier can bribe the Gatekeeper with USD5,000. And this Gatekeeper would happily accept the money and open the gates.

What is the moral of the story? Well..

1. Humans are the weakest link
   
2. Bad treatment of staff will lead to weak links i.e. making them easier to bribe, easier to con, etc;
   
3. Bad treatment arises from bad leaders who are insulting, makes staff lose face, deliver broken promises, publicly criticize staff, re-structure without communication etc.

Stop dealing with process. Stop issuing rules. Stop humiliating your people, and you can reduce fraud.

-TURD-

P.S. You can also locate a copy of this article from EzineArticles.com directory:http://EzineArticles.com/?id=682410

Note: New Presentation Download

Hi.

I have just uploaded a new presentation for anyone who wants to download:

Where: Under the "My Presentation Downloads" section on the right
Event: ABF Public Relations & Corporate Communications Conference
Title 2: Managing and Maximizing Your PR Budget
File 2: Powerpoint, PPT
How 2: Download and save unto your hard disk. Open with "Powerpoint" program. (Somehow it keeps downloading as a .doc file)

Enjoy :)

-TURD-

5 ways how R&D will not be effective

Research & Development is the core engine of all companies, but yet many organizations still get it wrong.

I have listed down here 5 ways how R&D will never be as effective as it should be:

1. Top Down – Process problem: R&D to Market instead of Market to R&D. Also known as the ego-myopic problem with most R&D staff: “this is what we developed. Now go sell”
   
2. Because I can - Competency problem: Being too good is a weakness. Certain R&D staff will keep on developing stuff not relevant to needs of the customers but instead based on what they are good at
   
3. Poor business value – Ignorance problem: Most R&D teams are not aware that every organizations focus is different i.e. Market Disciplines. They do not understand what is the business model and strategy, thus having the wrong priorities as far as R&D is concerned.
   
4. No budget lah - Alignment Problem: There are five areas of R&D that needs to be aligned: Philosophy, Structure, Resources, Leadership, and People. Most R&D are unable to muster and focus resources to produce good R&D deliverables because of this mis-alignment problem.
   
5. Not-Invented-Here – ego problem: Apple readily admitted that their iPhone was developed based on swiping many different ideas from outside Apple. That is why they have a good product. A lot R&D in companies (in Malaysia anyway) that are so egostic up to such a point where they say that anything not invented from themselves should be allowed to see the light of day.

OK...so how do we make R&D more effective then? I have listed down here

1. Know Your Business: Focus on what makes the business tick. McDonald's have never focused on making their beef burgers better (my theory. otherwise I cannot explain why their beef patties have been consistently terrible for the past 10 years). McDonald's grew big because they focused on R&D in areas where it is important to them: burgers that can be eaten with one hand while driving. This is because 50% of their business comes from drive-thru.
   
2. Research: Be very very very very careful on how R&D staff research and filter information. All human beings are likely to fall into the 8 "Information Drifts", thus altering data and research info until it suits their thinking.
   
3. Reverse Marketing: Develop what the market needs, not what we can. Simple, but most R&D knuckleheads do not seem to get this point.
   
4. Align: Again, focus on aligning the five areas of R&D: Philosophy, Structure, Resources, Leadership, and People. This will ensure that resources are optimized.
   
5. R&D Today → RD&D*: The new phrase is Research, Development & DESIGN. Design talks about three core areas: Function, Aesthetics and Logistics. 'Function' is about making the product/service practical e.g. iPod, iPhone, Nokia OS, Waterlife DIY, CNI SC88 Detergent cover, cup with bags stuck on bottom. 'Aesthetics' focuses on the looks e.g. mickey mouse shaped Vitamin Pills, Google interface, iPod. 'Logistics' includes studying the product/service in relation to their distribution & storage – IKEA, car boot for MLM.

So... let's go out there are develop something good.

This article, "5 Ways How R&D Will Not be Effective" - can also be found in the EzineArticles.com directory:http://EzineArticles.com/?id=682461

-TURD-

*P.S. You can also download a related article by "Karen E. Spaeder" from Entrepreneur.com called "Designed to Sell". Alternatively you can download it from the Selected Training Materials Download section on the right column.

Note: New Presentation Download

Hi.

I have just uploaded a new presentation for anyone who wants to download:

Where: Under the "My Presentation Downloads" section on the right
Event: ABF Seminar on Human Resource

Title 1: HR At The Board Table - Delivering Strategic Counsel To Senior Management (Part1)
File 1: PDF Document, PDF
How 1: Download and save unto your hard disk. Open with "PDF" program. (Somehow it keeps downloading as a .doc file)

Title 2: HR At The Board Table - Delivering Strategic Counsel To Senior Management (Part2)
File 2: Powerpoint, PPT
How 2: Download and save unto your hard disk. Open with "Powerpoint" program. (Somehow it keeps downloading as a .doc file)

Enjoy :)

-TURD-

Note: New Presentation Download

Hi. I have just uploaded a new presentation for anyone who wants to download:

Where: Under the "My Presentation Downloads" section on the right
Event: ABF Managing Risks in Corporate Fraud Seminar
Title: Reducing Fraud Losses Through Risk Mitigation
File: Powerpoint, PPT
How: Download and save unto your hard disk. Open with "Powerpoint" program. (Somehow it keeps downloading as a .doc file)

Enjoy :)

-TURD-