Content Marketing 101: Overview of Content Marketing

Crown - CONTENT MARKETING ASIA MASTERCLASS
February, 2014

 Content Marketing 101:Overview of Content Marketing
 • The changing behaviour of customers
 • How content marketing enhances customer engagement and conversion
 • The convergence of social and content marketing (engagement, not merely likes)
 • The process: Strategy, Creation and Syndication.
 • Thoroughly understand the three components necessary to implement an effective content marketing strategy
 • Receive guidance on what types of content may be suitable for their particular organization
 • Determine the best way to distribute content
 • Address important issues such as implementation and management of a content strategy
 

Content Marketing 101: Overview of Content Marketing from Kenny Ong

Social Media: How to Engage Consumers and Build Brands

Crown B2C SOCIAL MEDIA MARKETING ASIA MASTERCLASS
November 2012, KL

Social Media: How to Engage Consumers and Build Brands
• How to innovate in emerging markets by localizing content to meet the needs of their consumers and how this can benefit you.
• The power of Facebook to create Brand SOV and how to engage in interactive content to enhance the number of times the company and its products are mentioned positively on the social web, compared to competitors - commonly known as 'Share of Voice'
• How you can build your fans and what's next
• Using social media marketing to drive consumers onto their social sites. Including how these new fans are then engaged into the brand through interactive campaigns
 

Social Media: How to Engage Consumers and Build Brands from Kenny Ong

UNI - Innovative Go-To-Market strategies for Financial Product Innovations

UNI - Financial Product Innovation Asia Pacific 2012 - Turning product innovation into competitive advantage that drives revenues

July 2012

·         Developing a holistic brand experience for your product

·         Communicating your product’s value proposition succinctly to extend your overall brand position

·         Grabbing the opportunities for co-creation for your brand to engage with customers and the financial performance of your product

·         Streamlining your product implementation process for improved results

·         Formulating launch and go-to-market strategies that works marvelously

·         Justifying your product launch strategy to a range of stakeholders

Download here:
http://www.slideshare.net/kennyong/innovative-gotomarket-strategies-for-financial-product-innovations/download

Innovative Go-To-Market strategies for Financial Product Innovations from Kenny Ong

Bridge Knowle - Interview & Recruitment Techniques Workshop

Bridge Knowle - Interview & Recruitment Techniques Workshop
An Effective Guide & a Practical Approach to the Best Candidate
Kuala Lumpur, February 2012

Workshop Highlights
• Develop Leads on new employees through a Variety of Recruitment Sources
• Conduct own Rating System on Necessity Basis
• Use a Goal-Directed Interview to Discover In-Depth Background information about the Candidate
• Understand & Comply with Legal Rules and Guidelines
• Implement an Interview Preparation Process that is Simple & Effective
• Formulate an Interviewing Strategy, including Opening & Closing of an Interview
• Establish consistent Recruiting, Screening & Hiring Procedures
• Identify the Candidate’s Strengths & Weaknesses
• Acknowledge a selection Standard for Employment


Download here:
http://www.slideshare.net/kennyong/bridge-knowle-workshop-interview-recruitment/download

Bridge Knowle Workshop - Interview & Recruitment

View more PowerPoint from Kenny Ong

Retail Marketing - Spotting buying patterns and maintaining a consistent trafficflow all year round

Marcus Evans Retail Marketing Excellence Conference
Bangkok, March 2011

• Setting yourself apart from competitors by constructing different in-store
activities designed at harnessing a consistent traffic flow
• Discovering how minor promotions in-store can drive traffic into your outlets
• Performing ever changing store concepts that drive the attention of window
and random shopper
• Conducting minor store evaluations involving display features and merchandise
presentations to ensure that it is still attractive
• Setting yourself apart from competitors by constructing different in-store
activities designed at harnessing a consistent traffic flow
• Discovering how minor promotions in-store can drive traffic into your outlets
• Performing ever changing store concepts that drive the attention of window
and random shopper
• Conducting minor store evaluations involving display features and merchandise
presentations to ensure that it is still attractive

Download here:
http://www.slideshare.net/kennyong/retail-marketing-spotting-buying-patterns-and-maintaining-a-consistent-trafficflow-all-year-round/download

Retail Marketing - Spotting buying patterns and maintaining a consistent trafficflow all year round

View more presentations from Kenny Ong

Talent Wars II - Riding The Recovery Wave

Jobstreet HR Networking Event
KL, 22nd July 2010

Jobstreet Talent Wars II - Riding The Recovery Wave
1. Post-recession and the staff retention implications
2. Talent Wars in the New Economy
3. Aligning Staff Retention strategies with your company’s Business Model
4. Optimizing Compensation & Benefits to match Staff retention Strategies
5. Developing a Talent Management system
6. Retaining ‘Swing’ employees and non-conventional strategies to Staff Retention
7. Motivating & Engaging Employees vs. Retention
8. Addressing the Talent Scarcity problems

Download here:
http://www.slideshare.net/kennyong/jobstreet-talent-wars-ii-riding-the-recovery-wave-5195822/download

Jobstreet Talent Wars II - Riding The Recovery Wave

View more presentations from Kenny Ong.

Sustaining Your Brand in the Economic Downturn

ABF Conference on Managing Corporate Branding & Image In An Economic Downturn
October 2009

• How do you ensure that your brand delivers maximum value for your consumers
• What are the tips to adapt your brand strategy to fit in with shrinking and tighter budgets
• How to tighten your budgets without compromising your brand value and deliver the message
• Case studies

Download here:
http://www.slideshare.net/kennyong/sustaining-your-brand-in-the-economic-downturn/download

Sustaining Your Brand in the Economic Downturn

View more presentations from Kenny Ong.

LexisNexis Strategic Investor Relations and Public Disclosure

LexisNexis Capital Raising for Corporations Conference
August 2009

Establishing Sustainable Growth through Successful Funding Strategies and Addressing the Shareholders’ Crisis of Confidence through Strategic Communications
• Assess the importance of communications for Investor Relations and Public Disclosures
• Differentiating communication initiatives in maximizing their value
• Defining the communications, investor relations, and statements and why they play
an integral role in a corporations financial activity
• What is the information that companies are required to make public?
• Frequency of disclosure and maintaining confidentiality

Download Here:
http://www.slideshare.net/kennyong/strategic-investor-relations-and-public-disclosure/download

Strategic Investor Relations and Public Disclosure

View more presentations from Kenny Ong.

The Powerful Role of PR in Branding and Marketing

ABF Conference on Media Relations
July 2009

*Yesterday’s and today’s Public Relations
*What role does PR play in promoting your brand
*Determining the best PR strategies for greater brand impact
*Best practices for integrating PR with traditional marketing
*Case studies

Download Here:
http://www.slideshare.net/kennyong/the-powerful-role-of-pr-in-branding/download

The Powerful Role of PR in Branding

View more presentations from Kenny Ong.

The Evolution Of Corporate Communications

ABF Annual Corporate Communications and Public Relations Conference
June 2009

The Evolution Of Corporate Communications
• The evolving role of corporate communications and PR
• Business strategy and corporate communications
• Technology and corporate communications
• Corporate communications as value creator

Download here:
http://www.slideshare.net/kennyong/the-evolution-of-corporate-communications-1665298/download

The Evolution of Corporate Communications

View more documents from Kenny Ong.

The Secrets of Employer Branding: From Strategy to Execution

JOBSTREET.COM HR Networking Event 2008, Johor Bahru and Kuching

The Secrets of Employer Branding: From Strategy to Execution

View SlideShare presentation or Upload your own. (tags: networking jobstreet)

The Powerful Role Of PR In Brand Development - new presentation download

Hi.

I have just uploaded a new presentation for anyone who wants to download:
Where: Under the "My Presentation Downloads" section on the right
Event: ABF Media and Press Relations Conference
Title: The Powerful Role Of PR In Brand Development
File: Powerpoint, PPT
Summary:

• The secrets of engaging messages and a story that will effectively position your business and products
• Selecting the right media to effectively drive your brand forward
• Determining the best PR strategies for greater brand impact
• Involving your PR and media in the branding process from the development stage to launching date
• Integrating new media platforms with traditional methods for your branding exercise

Enjoy :)

-TURD-

Internal Branding To Strengthen Talent Retention Strategies - new presentation download

Hi.



I have just uploaded a new presentation for anyone who wants to download:



Where: Under the "My Presentation Downloads" section on the right

Event: ABF Recruitment and Retention Conference

Title: Internal Branding To Strengthen Talent Retention Strategies

File: Powerpoint, PPT

Summary:

• Signal to the staff the chance of career development in yourorganisation


• Secondment - Increasingly being recognised as valuable for development.


• Providing increase in flexibility of working patterns whichwill be increasingly important in the future.


• Understand secondmentwell to develop your organisation’s skills base and avoid the possiblepitfalls.


• Internal branding and employee engagement - Learn the building and maintaining of successful internal brand.


• Discover how this willpositively affect your position as an employer, staff retention rates and customer service
  

Enjoy :)



-TURD-

Investor Relations As The New Focus In Creating Long Term Corporate Value - new presentation download

Hi.

I have just uploaded a new presentation for anyone who wants to download:

Where: Under the "My Presentation Downloads" section on the right
Event: ABF Investor Relations Conference
Title: Investor Relations As The New Focus In Creating Long Term Corporate Value
File: Powerpoint, PPT

Summary:

• Assess the importance of Investor Relations functions
• Factors prohibiting growth or development in this area
• Differentiating Investor Relations with other communication initiatives in maximizing its value

How: Download and save unto your hard disk.

Enjoy :)

-TURD-

Integrating Investor Relations Internally - new presentation download

Hi.

I have just uploaded a new presentation for anyone who wants to download:

Where: Under the "My Presentation Downloads" section on the right
Event: ABF Investor Relations Conference
Title: Integrating Investor Relations Internally
File: Powerpoint, PPT

Summary:

• Importance of involving employees’ participation in the Investor Relations programme
• Management’s leadership and transparency in promoting and enhancing employees’ cooperation in building corporate values
• Constant interaction as continuous improvement and enforcement in creating shared corporate values

How: Download and save unto your hard disk.

Enjoy :)

-TURD-

The Malaysian Mind as discovered on "Google's Malaysia Year-End Zeitgeist 2007"

1) Siti Nurhaliza more popular than Paris Hilton for searches of famous personalities
2) Genting and Langkawi top the list for destination searches
3) Strong growth in searches for social networks & video sites

Google has released its Zeitgeist for Malaysia - the most popular and fastest-rising search terms that people have been typing into Google.com.my in 2007.

Zeitgeist means "spirit of the times" – and because people use Google to search for what's new and interesting queries, when seen in volume, tend to be a good reflection of what's on everyone's minds. Amazingly enough as many as 25% of the search queries we get on any given day are new – meaning we have not seen them before.

The Google Zeitgeist is calculated by looking at the aggregation of the most popular and fastest-rising search queries being typed into the Google.com.my search box.


TOP SEARCHES IN 2007
friendster
youtube
berita harian
myspace
harian metro
utusan malaysia
wikipedia
airasia
maybank2u
jobstreet


FASTEST RISING SEARCHES IN 2007
youtube
facebook
firefly
esnips
mobik
veoh
transformers
friendster layout
heroes
tudou (largest video sharing in Mandarin)


Top Searches for Famous People/Celebrities
siti nurhaliza
paultan
paris hilton
britney spears
akon
avril lavigne
nurin jazlin
jeff ooi
megan fox
altantuya


Top Searches for Destinations
genting
langkawi
singapore
penang
bali
cameron highland
melaka
port dickson
bukit tinggi
kuala lumpur


Top Searches for Online Entertainment Activity
Friendster (social networking)
youtube (video site)
myspace (social networking)
games (free online games)
naruto (Japanese anime)
metacafe (video site)
facebook (social networking)
imeem (music, photo, video site)
photobucket (photo & video site)
lowyat (Malaysian tech enthusiast resource community)


Top Searches for Football
soccernet
epl (English Premier League)
manchester united
arsenal
liverpool
chelsea
uefa (Union of European Football Association)
fantasy premier league
fantasy football
fam (Football Association of Malaysia)


Top Searches for Movies/TV program/Radio
gsc
tgv
transformers
heroes
radioblog
era
prison break
cineleisure
hitfm
high school musical

Top Searches for Games
miniclip
barbie
maplesea – cartoon games
pokemon - cartoon
sudoku
gamespot 305 – source for games from playstation, xbox, wii, etc
runescape
utopia
ghost online
animax


Top Searches for Tech Gadgets
mp3 135
iphone
nokia 6300


Top Searches in Malay Language
jawatan kosong
resepi
akademi fantasia
mat rempit
cuti-cuti malaysia
kamus
lagu
lirik
portal pendidikan
cerita


Taken from: http://www.adoimagazine.com/home/index.cfm?ar=2778
Copyright © 2007 Sledgehammer Communications (M) Sdn Bhd.

Note: New Presentation Download

Hi.

I have just uploaded a new presentation for anyone who wants to download:

Where: Under the "My Presentation Downloads" section on the right
Event: JOBSTREET.COM HR Networking Event
Title: Positioning your Organizaiton to Attract and Retain Top Talent
File: Powerpoint, PPT
How: Download and save unto your hard disk. Open with "Powerpoint" program. (Somehow it keeps downloading as a .doc file)

Enjoy :)

-TURD-

Finger Sleeping Good

Hey...take a quick look at this picture I caught on my handphone a few weeks ago: What's the moral of the story?

You can spend millions of ringgit and hours and sweat on Corporate Branding...BUT... it will only take one employee in any location to kill it.

-TURD-