Retail Marketing - Spotting buying patterns and maintaining a consistent trafficflow all year round

Marcus Evans Retail Marketing Excellence Conference
Bangkok, March 2011

• Setting yourself apart from competitors by constructing different in-store
activities designed at harnessing a consistent traffic flow
• Discovering how minor promotions in-store can drive traffic into your outlets
• Performing ever changing store concepts that drive the attention of window
and random shopper
• Conducting minor store evaluations involving display features and merchandise
presentations to ensure that it is still attractive
• Setting yourself apart from competitors by constructing different in-store
activities designed at harnessing a consistent traffic flow
• Discovering how minor promotions in-store can drive traffic into your outlets
• Performing ever changing store concepts that drive the attention of window
and random shopper
• Conducting minor store evaluations involving display features and merchandise
presentations to ensure that it is still attractive

Download here:
http://www.slideshare.net/kennyong/retail-marketing-spotting-buying-patterns-and-maintaining-a-consistent-trafficflow-all-year-round/download

Retail Marketing - Spotting buying patterns and maintaining a consistent trafficflow all year round

View more presentations from Kenny Ong

Exploring geo-marketing as new business marketing tool

Marcus Evans "Market Intelligence & Consumer Insights" Conference
Singapore, November 2010


Exploring geo-marketing as new business marketing tool
• Conducting a territorial analysis of potential market opportunities via the components of geo-marketing strategies
• Designing marketing activities using GIS (geographic information systems) and data with a geographical context
• Analysing the socioeconomic reality with the assistance of cartography, computering and statistics gathered
• Using geo-marketing as an instrument to optimise future business decision, advertising campaigns, new stores localisation and customer loyalty

Download:
http://www.slideshare.net/kennyong/me-geo-marketing-by-kenny-ong-nov-2010-v2/download

Exploring geo-marketing as new business marketing tool

View more presentations from Kenny Ong

LexisNexis Strategic Investor Relations and Public Disclosure

LexisNexis Capital Raising for Corporations Conference
August 2009

Establishing Sustainable Growth through Successful Funding Strategies and Addressing the Shareholders’ Crisis of Confidence through Strategic Communications
• Assess the importance of communications for Investor Relations and Public Disclosures
• Differentiating communication initiatives in maximizing their value
• Defining the communications, investor relations, and statements and why they play
an integral role in a corporations financial activity
• What is the information that companies are required to make public?
• Frequency of disclosure and maintaining confidentiality

Download Here:
http://www.slideshare.net/kennyong/strategic-investor-relations-and-public-disclosure/download

Strategic Investor Relations and Public Disclosure

View more presentations from Kenny Ong.

The Powerful Role of PR in Branding and Marketing

ABF Conference on Media Relations
July 2009

*Yesterday’s and today’s Public Relations
*What role does PR play in promoting your brand
*Determining the best PR strategies for greater brand impact
*Best practices for integrating PR with traditional marketing
*Case studies

Download Here:
http://www.slideshare.net/kennyong/the-powerful-role-of-pr-in-branding/download

The Powerful Role of PR in Branding

View more presentations from Kenny Ong.

The Evolution Of Corporate Communications

ABF Annual Corporate Communications and Public Relations Conference
June 2009

The Evolution Of Corporate Communications
• The evolving role of corporate communications and PR
• Business strategy and corporate communications
• Technology and corporate communications
• Corporate communications as value creator

Download here:
http://www.slideshare.net/kennyong/the-evolution-of-corporate-communications-1665298/download

The Evolution of Corporate Communications

View more documents from Kenny Ong.

The Secrets of Employer Branding: From Strategy to Execution

JOBSTREET.COM HR Networking Event 2008, Johor Bahru and Kuching

The Secrets of Employer Branding: From Strategy to Execution

View SlideShare presentation or Upload your own. (tags: networking jobstreet)

The Powerful Role Of PR In Brand Development - new presentation download

Hi.

I have just uploaded a new presentation for anyone who wants to download:
Where: Under the "My Presentation Downloads" section on the right
Event: ABF Media and Press Relations Conference
Title: The Powerful Role Of PR In Brand Development
File: Powerpoint, PPT
Summary:

• The secrets of engaging messages and a story that will effectively position your business and products
• Selecting the right media to effectively drive your brand forward
• Determining the best PR strategies for greater brand impact
• Involving your PR and media in the branding process from the development stage to launching date
• Integrating new media platforms with traditional methods for your branding exercise

Enjoy :)

-TURD-

Investor Relations As The New Focus In Creating Long Term Corporate Value - new presentation download

Hi.

I have just uploaded a new presentation for anyone who wants to download:

Where: Under the "My Presentation Downloads" section on the right
Event: ABF Investor Relations Conference
Title: Investor Relations As The New Focus In Creating Long Term Corporate Value
File: Powerpoint, PPT

Summary:

• Assess the importance of Investor Relations functions
• Factors prohibiting growth or development in this area
• Differentiating Investor Relations with other communication initiatives in maximizing its value

How: Download and save unto your hard disk.

Enjoy :)

-TURD-

Integrating Investor Relations Internally - new presentation download

Hi.

I have just uploaded a new presentation for anyone who wants to download:

Where: Under the "My Presentation Downloads" section on the right
Event: ABF Investor Relations Conference
Title: Integrating Investor Relations Internally
File: Powerpoint, PPT

Summary:

• Importance of involving employees’ participation in the Investor Relations programme
• Management’s leadership and transparency in promoting and enhancing employees’ cooperation in building corporate values
• Constant interaction as continuous improvement and enforcement in creating shared corporate values

How: Download and save unto your hard disk.

Enjoy :)

-TURD-

The Malaysian Mind as discovered on "Google's Malaysia Year-End Zeitgeist 2007"

1) Siti Nurhaliza more popular than Paris Hilton for searches of famous personalities
2) Genting and Langkawi top the list for destination searches
3) Strong growth in searches for social networks & video sites

Google has released its Zeitgeist for Malaysia - the most popular and fastest-rising search terms that people have been typing into Google.com.my in 2007.

Zeitgeist means "spirit of the times" – and because people use Google to search for what's new and interesting queries, when seen in volume, tend to be a good reflection of what's on everyone's minds. Amazingly enough as many as 25% of the search queries we get on any given day are new – meaning we have not seen them before.

The Google Zeitgeist is calculated by looking at the aggregation of the most popular and fastest-rising search queries being typed into the Google.com.my search box.


TOP SEARCHES IN 2007
friendster
youtube
berita harian
myspace
harian metro
utusan malaysia
wikipedia
airasia
maybank2u
jobstreet


FASTEST RISING SEARCHES IN 2007
youtube
facebook
firefly
esnips
mobik
veoh
transformers
friendster layout
heroes
tudou (largest video sharing in Mandarin)


Top Searches for Famous People/Celebrities
siti nurhaliza
paultan
paris hilton
britney spears
akon
avril lavigne
nurin jazlin
jeff ooi
megan fox
altantuya


Top Searches for Destinations
genting
langkawi
singapore
penang
bali
cameron highland
melaka
port dickson
bukit tinggi
kuala lumpur


Top Searches for Online Entertainment Activity
Friendster (social networking)
youtube (video site)
myspace (social networking)
games (free online games)
naruto (Japanese anime)
metacafe (video site)
facebook (social networking)
imeem (music, photo, video site)
photobucket (photo & video site)
lowyat (Malaysian tech enthusiast resource community)


Top Searches for Football
soccernet
epl (English Premier League)
manchester united
arsenal
liverpool
chelsea
uefa (Union of European Football Association)
fantasy premier league
fantasy football
fam (Football Association of Malaysia)


Top Searches for Movies/TV program/Radio
gsc
tgv
transformers
heroes
radioblog
era
prison break
cineleisure
hitfm
high school musical

Top Searches for Games
miniclip
barbie
maplesea – cartoon games
pokemon - cartoon
sudoku
gamespot 305 – source for games from playstation, xbox, wii, etc
runescape
utopia
ghost online
animax


Top Searches for Tech Gadgets
mp3 135
iphone
nokia 6300


Top Searches in Malay Language
jawatan kosong
resepi
akademi fantasia
mat rempit
cuti-cuti malaysia
kamus
lagu
lirik
portal pendidikan
cerita


Taken from: http://www.adoimagazine.com/home/index.cfm?ar=2778
Copyright © 2007 Sledgehammer Communications (M) Sdn Bhd.

Note: New Presentation Download

Hi.

I have just uploaded a new presentation for anyone who wants to download:

Where: Under the "My Presentation Downloads" section on the right
Event: ABF Public Relations & Corporate Communications Conference
Title 2: Managing and Maximizing Your PR Budget
File 2: Powerpoint, PPT
How 2: Download and save unto your hard disk. Open with "Powerpoint" program. (Somehow it keeps downloading as a .doc file)

Enjoy :)

-TURD-