Content Ideas And Development (Stories From The Bottom Up)

(CROWN LEADERSHIP)  Content Marketing and The Art of Storytelling Asia Masterclass

  Content Ideas And Development (Stories From The Bottom Up)

·         Approaches to content development

·         How information is organised and what people trust

·         Creating interesting and compelling content

·         Inform, educate, entertain

·         Influencing the influencers to amplify your reach

Content Ideas And Development (Stories From The Bottom Up) from Kenny Ong

Social Media: How to Engage Consumers and Build Brands

Crown B2C SOCIAL MEDIA MARKETING ASIA MASTERCLASS
November 2012, KL

Social Media: How to Engage Consumers and Build Brands
• How to innovate in emerging markets by localizing content to meet the needs of their consumers and how this can benefit you.
• The power of Facebook to create Brand SOV and how to engage in interactive content to enhance the number of times the company and its products are mentioned positively on the social web, compared to competitors - commonly known as 'Share of Voice'
• How you can build your fans and what's next
• Using social media marketing to drive consumers onto their social sites. Including how these new fans are then engaged into the brand through interactive campaigns
 

Social Media: How to Engage Consumers and Build Brands from Kenny Ong

UNI - Innovative Go-To-Market strategies for Financial Product Innovations

UNI - Financial Product Innovation Asia Pacific 2012 - Turning product innovation into competitive advantage that drives revenues

July 2012

·         Developing a holistic brand experience for your product

·         Communicating your product’s value proposition succinctly to extend your overall brand position

·         Grabbing the opportunities for co-creation for your brand to engage with customers and the financial performance of your product

·         Streamlining your product implementation process for improved results

·         Formulating launch and go-to-market strategies that works marvelously

·         Justifying your product launch strategy to a range of stakeholders

Download here:
http://www.slideshare.net/kennyong/innovative-gotomarket-strategies-for-financial-product-innovations/download

Innovative Go-To-Market strategies for Financial Product Innovations from Kenny Ong

LexisNexis Strategic Investor Relations and Public Disclosure

LexisNexis Capital Raising for Corporations Conference
August 2009

Establishing Sustainable Growth through Successful Funding Strategies and Addressing the Shareholders’ Crisis of Confidence through Strategic Communications
• Assess the importance of communications for Investor Relations and Public Disclosures
• Differentiating communication initiatives in maximizing their value
• Defining the communications, investor relations, and statements and why they play
an integral role in a corporations financial activity
• What is the information that companies are required to make public?
• Frequency of disclosure and maintaining confidentiality

Download Here:
http://www.slideshare.net/kennyong/strategic-investor-relations-and-public-disclosure/download

Strategic Investor Relations and Public Disclosure

View more presentations from Kenny Ong.

The Powerful Role of PR in Branding and Marketing

ABF Conference on Media Relations
July 2009

*Yesterday’s and today’s Public Relations
*What role does PR play in promoting your brand
*Determining the best PR strategies for greater brand impact
*Best practices for integrating PR with traditional marketing
*Case studies

Download Here:
http://www.slideshare.net/kennyong/the-powerful-role-of-pr-in-branding/download

The Powerful Role of PR in Branding

View more presentations from Kenny Ong.

The Evolution Of Corporate Communications

ABF Annual Corporate Communications and Public Relations Conference
June 2009

The Evolution Of Corporate Communications
• The evolving role of corporate communications and PR
• Business strategy and corporate communications
• Technology and corporate communications
• Corporate communications as value creator

Download here:
http://www.slideshare.net/kennyong/the-evolution-of-corporate-communications-1665298/download

The Evolution of Corporate Communications

View more documents from Kenny Ong.

The Secrets of Employer Branding: From Strategy to Execution

JOBSTREET.COM HR Networking Event 2008, Johor Bahru and Kuching

The Secrets of Employer Branding: From Strategy to Execution

View SlideShare presentation or Upload your own. (tags: networking jobstreet)

The Powerful Role Of PR In Brand Development - new presentation download

Hi.

I have just uploaded a new presentation for anyone who wants to download:
Where: Under the "My Presentation Downloads" section on the right
Event: ABF Media and Press Relations Conference
Title: The Powerful Role Of PR In Brand Development
File: Powerpoint, PPT
Summary:

• The secrets of engaging messages and a story that will effectively position your business and products
• Selecting the right media to effectively drive your brand forward
• Determining the best PR strategies for greater brand impact
• Involving your PR and media in the branding process from the development stage to launching date
• Integrating new media platforms with traditional methods for your branding exercise

Enjoy :)

-TURD-