ABF Singapore Conference on Finance Function Excellence
Singapore, October 2009
*Finance and the company's Business Model
*Finance and Strategic Planning
*Finance and Resource Allocation and Optimization
*Linking Finance with the Sales & Marketing Function
Download here:
http://www.slideshare.net/kennyong/reengineering-the-roles-and-tasks-of-the-finance-officer/download
Quotations to Live By
"No amount of advertising will make up for a bad product"
Rishad Tobaccowala, Chief Innovation Officer, Publicis Groupe Media
Wednesday, October 21, 2009
Sustaining Your Brand in the Economic Downturn
ABF Conference on Managing Corporate Branding & Image In An Economic Downturn
October 2009
• How do you ensure that your brand delivers maximum value for your consumers
• What are the tips to adapt your brand strategy to fit in with shrinking and tighter budgets
• How to tighten your budgets without compromising your brand value and deliver the message
• Case studies
Download here:
http://www.slideshare.net/kennyong/sustaining-your-brand-in-the-economic-downturn/download
October 2009
• How do you ensure that your brand delivers maximum value for your consumers
• What are the tips to adapt your brand strategy to fit in with shrinking and tighter budgets
• How to tighten your budgets without compromising your brand value and deliver the message
• Case studies
Download here:
http://www.slideshare.net/kennyong/sustaining-your-brand-in-the-economic-downturn/download
Sustaining Your Brand in the Economic Downturn
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