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Quotations to Live By

"No amount of advertising will make up for a bad product"

Rishad Tobaccowala, Chief Innovation Officer, Publicis Groupe Media

Monday, May 9, 2011

Women & Entrepreneurship in Malaysia - Strategies & Action Plans

Wawasan Open University (WOU) 4th RESIDENTIAL SCHOOL AND PROJECT WORKSHOP
KL, May 2011

• Trends on Women & Entrepreneurship (Global and Malaysia)
• Why Women Rule
• Malaysian Government Support for Women and Entrepreneurship
• Barriers and Challenges to Entrepreneurship
• Understanding Your Business
• Where Do I start?
• Access To Funding and Capital in Malaysia
• Networking, Assistance and Support in Malaysia

Download here:
http://www.slideshare.net/kennyong/women-entrepreneurship-in-malaysia-strategies-action-plans/download


Friday, March 25, 2011

Retail Marketing - Spotting buying patterns and maintaining a consistent trafficflow all year round

Marcus Evans Retail Marketing Excellence Conference
Bangkok, March 2011

• Setting yourself apart from competitors by constructing different in-store
activities designed at harnessing a consistent traffic flow
• Discovering how minor promotions in-store can drive traffic into your outlets
• Performing ever changing store concepts that drive the attention of window
and random shopper
• Conducting minor store evaluations involving display features and merchandise
presentations to ensure that it is still attractive
• Setting yourself apart from competitors by constructing different in-store
activities designed at harnessing a consistent traffic flow
• Discovering how minor promotions in-store can drive traffic into your outlets
• Performing ever changing store concepts that drive the attention of window
and random shopper
• Conducting minor store evaluations involving display features and merchandise
presentations to ensure that it is still attractive

Download here:
http://www.slideshare.net/kennyong/retail-marketing-spotting-buying-patterns-and-maintaining-a-consistent-trafficflow-all-year-round/download

Thursday, March 24, 2011

Exploring geo-marketing as new business marketing tool

Marcus Evans "Market Intelligence & Consumer Insights" Conference
Singapore, November 2010


Exploring geo-marketing as new business marketing tool
• Conducting a territorial analysis of potential market opportunities via the components of geo-marketing strategies
• Designing marketing activities using GIS (geographic information systems) and data with a geographical context
• Analysing the socioeconomic reality with the assistance of cartography, computering and statistics gathered
• Using geo-marketing as an instrument to optimise future business decision, advertising campaigns, new stores localisation and customer loyalty

Download:
http://www.slideshare.net/kennyong/me-geo-marketing-by-kenny-ong-nov-2010-v2/download


Tuesday, September 14, 2010

Talent Wars II - Riding The Recovery Wave

Jobstreet HR Networking Event
KL, 22nd July 2010

Jobstreet Talent Wars II - Riding The Recovery Wave
1. Post-recession and the staff retention implications
2. Talent Wars in the New Economy
3. Aligning Staff Retention strategies with your company’s Business Model
4. Optimizing Compensation & Benefits to match Staff retention Strategies
5. Developing a Talent Management system
6. Retaining ‘Swing’ employees and non-conventional strategies to Staff Retention
7. Motivating & Engaging Employees vs. Retention
8. Addressing the Talent Scarcity problems

Download here:
http://www.slideshare.net/kennyong/jobstreet-talent-wars-ii-riding-the-recovery-wave-5195822/download

Obtaining a 360 degree view by conducting a thorough due diligence to ensure a successful acquisition

Marcus Evans Structuring and Financing M&A Conference
Singapore,12-13 July 2010

Obtaining a 360 degree view by conducting a thorough due diligence to ensure a successful acquisition
• Analysing the pre-offer preparation
• Amplifying internal fitment
• Focusing on areas for due diligence
• Balancing valuation with fitment
• Examining the key facets of negotiation

You can download here:
http://www.slideshare.net/kennyong/me-ma-by-kenny-ong-360-due-diligence-v1/download

Wednesday, October 21, 2009

Re-engineering the roles and tasks of the Finance Officer

ABF Singapore Conference on Finance Function Excellence
Singapore, October 2009

*Finance and the company's Business Model
*Finance and Strategic Planning
*Finance and Resource Allocation and Optimization
*Linking Finance with the Sales & Marketing Function

Download here:
http://www.slideshare.net/kennyong/reengineering-the-roles-and-tasks-of-the-finance-officer/download

Sustaining Your Brand in the Economic Downturn

ABF Conference on Managing Corporate Branding & Image In An Economic Downturn
October 2009

• How do you ensure that your brand delivers maximum value for your consumers
• What are the tips to adapt your brand strategy to fit in with shrinking and tighter budgets
• How to tighten your budgets without compromising your brand value and deliver the message
• Case studies

Download here:
http://www.slideshare.net/kennyong/sustaining-your-brand-in-the-economic-downturn/download