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Quotations to Live By

"No amount of advertising will make up for a bad product"

Rishad Tobaccowala, Chief Innovation Officer, Publicis Groupe Media

Thursday, June 5, 2014

Sketching the mental framework and physical appearance of a fraudster

Internal Fraud Investigations & Control Conference 2014 
Bangalore, India 2014 

Sketching the mental framework and physical appearance of a fraudster 
• How a criminal mind's work – delving into a devil's mind 
• Certain characteristics and behavioral patterns of a corrupt employee 
• An overall personality analysis of a fraudster



Thursday, May 8, 2014

Bridge Knowle Workshop - Developing Effective Key Performance Indicators

Bridge Knowle Workshop - Developing Effective Key Performance Indicators 

 Learn How to Setup, Implement & Monitor Effective Benchmarks for Departmental and Corporate Growth Using Result-Driven KPI Initiatives 

 KPI Measurements for Employee & Performance
 Know how to effectively use KPI to manage people and their performance. This will mean you can effectively set goals, measure their performances, provide feedback as well as giving all a clear picture of what is important.

KPI Measurements for Departments & Company
Learn how you can use KPI to improve various functions in your organization including for departments, business units including new or existing business ventures

 A. MAIN SLIDES
   
B. COMPANION WORKBOOK


Sunday, January 26, 2014

Content Marketing 101: Overview of Content Marketing

Crown - CONTENT MARKETING ASIA MASTERCLASS
February, 2014

 Content Marketing 101:Overview of Content Marketing
 • The changing behaviour of customers
 • How content marketing enhances customer engagement and conversion
 • The convergence of social and content marketing (engagement, not merely likes)
 • The process: Strategy, Creation and Syndication.
 • Thoroughly understand the three components necessary to implement an effective content marketing strategy
 • Receive guidance on what types of content may be suitable for their particular organization
 • Determine the best way to distribute content
 • Address important issues such as implementation and management of a content strategy
 

Sunday, April 14, 2013

Delving into the devil’s mind – knowing the psyche of a fraudster and a corrupt employee

ASLI - Internal Fraud Investigation & Control Conference 2013

Delving into the devil’s mind – knowing the psyche of a fraudster and a corrupt employee

• Unleashing the mechanisms of a criminal mind
• How a fraudster reacts and behaves in a constrained environment
• How to recognize a fraudster – traits and personality of a corrupt and fraud employee