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Quotations to Live By

"No amount of advertising will make up for a bad product"

Rishad Tobaccowala, Chief Innovation Officer, Publicis Groupe Media

Wednesday, May 30, 2007

Note: New Presentation Download

Hi. I have just uploaded a new presentation for anyone who wants to download:

Where: Under the "My Presentation Downloads" section on the right
Event: ABF Executive Secretaries and Personal Assistant Conference
Title: Essential Management Skills for ES and PA
File: Powerpoint, PPT
How: Download and save unto your hard disk. Open with "Powerpoint" program. (Somehow it keeps downloading as a .doc file)

Enjoy :)

-TURD-

Monday, May 28, 2007

This Blog Featured on EzineArticles.com and obtaining Expert Author status

Hi,

I have just received a personal good news: the writer of this blog has just been officially featured on EzineArticles.com as well as earning the status of 'Expert Author'.

This is a first for me and I hope to continue sharing more and better articles for everyone to enjoy.

As Featured On Ezine Articles As Featured On Ezine Articles



-TURD-

Thursday, May 24, 2007

Audrey's Video

Hi,

As a change, I just wanted to share a video of our baby girl Audrey:

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Wednesday, May 23, 2007

Never Learn

I just received this great image from my sister:


This explains EXACTLY the problem most people have with admiting and learning from their own mistakes. This is turn causes most people to continue failing over and over again, and never being able to achieve their potential.

In fact, I find that 'Leaders' are the people most at fault in commiting the above.

Sad isn't it?

-TURD-

Thursday, May 17, 2007

TIME to know

Before we can start to really 'manage time', we need to know a few things about it:

1. Time is irreversible
Every second is precious. Once a second passes, you can NEVER EVER claim it back. Do no waste it with activities that do not add any value to your life. Analyze all the time wasters in your day. Use the "Off" switch on your TV. Play with you kid.

2. Value = Time + Money
What a person really values in their life can be tracked from where they spend their discretionary Time and discretionary Money. A person can lie and boast about how much they value their spouse, but if they spend their time and money on stuff other than their spouse, I know they are lying.

3. Love is spelt as T.I.M.E. to your loved ones
This is obvious. The most precious gift I can ever give to my wife (according to her) is my time.

4. Interruptions will always happen
It always surprises me how so many people keep giving the excuse that they don’t have enough time to complete something or meet a deadline because they were “interrupted”. ‘Interruptions’ is a part of life – it will always happen and we should just accept it. In everything that we plan, always always always always build in the interruption factor.

5. Time investments compound
Two facts about compounding: the earlier the better and starting small will always compound to something big down the road. As such, the investment of time in anything (relationships, self development, planning, etc) must be done with these two facts in mind. In other words, “Start small, grow fast”.

6. “I don't have time” = lower priority
When somebody tells you that they ‘don’t have time’ for something you ask them to do, it means only one thing – your request is of lesser priority than whatever they hand in hand. Managing time means managing your priorities and making sacrifices (more on this in a later post)

7. Time required for something expands according to expectations
This is a tough one explain, but I will try. Let me ask you question which you have to honestly answer… “Do you get more or less work done on the day before a long holiday compared to your other work days?” More work done? Why? Simple. On normal days, we expand our time to complete tasks to fill up the time available. In other words, the excuse of “I don’t have enough time for…’ is not valid. It just means that you have not learned to optimize your time.

Time to do something.

-TURD-

Customer Loyalty and Retention

What is a loyal customer? To start off, ‘Loyalty’ is misleading…
• Heavy Consumption ≠ Loyalty
• A person who buys frequently from you may not be loyal.
• Loyalty ≠ Heavy Consumption
• A person who is loyal to your brand, may not buy frequently or in big quantities

Just a thought… are we in business for loyalty or for consumption?
Actually = BOTH are important and must be in balance. But today’s topic is on one side of the Equation (Loyalty) and we must be mindful of that.

OK…for today’s session, there are two definitions and therefore two types of Loyal Customers whom we have to treat differently:
Experience
Swing

What’s the difference?
‘Experience’ loyalty means that a customer is loyal to you because their Expectations are satisfied with their Expectations. What are their expectations?
  1. Customer Intimacy - "Exactly what I need", Customized products, Personalized communications, "They're very responsive", Preferential service and flexibility, Recommends what I need, "I'm very loyal to them", Helps us to be a success
  2. Product Leadership - "They are the most innovative", "Constantly renewing and creative", "Always on the leading edge"
  3. Operational Excellence - "A great deal!", Excellent/attractive price, Minimal acquisition cost and hassle, Lowest overall cost of ownership, "A no-hassles firm", Convenience and speed, Reliable product and service

Those customers who fall under the Experience category are what we will call true LOYAL customers. They will most likely stay with in the long run as long as their expectations are continually matched by their experience with you.

‘Swing’ Loyalty means that a customer is so called ‘loyal’ to you because you happen to be the “Best alternative at the current moment until I find another alternative” situation. Swing Customers are ‘loyal’ because:
• Specific individual Relationships
• Convenience (at that point in time)
• Tied-up
• Product Uniqueness
• Promotions
• No better alternative
• No known alternative
• Psychologically lazy

As a summary – Retention strategies for these two groups would have to be different. So, our job is to find out who we are targeting, and tailor the proper retention strategies for them.

By the way, this whole lesson goes the same for Employee Loyalty and its related retention strategies.


What will you do next?

-TURD-