Marcus Evans Retail Marketing Excellence Conference
Bangkok, March 2011
• Setting yourself apart from competitors by constructing different in-store
activities designed at harnessing a consistent traffic flow
• Discovering how minor promotions in-store can drive traffic into your outlets
• Performing ever changing store concepts that drive the attention of window
and random shopper
• Conducting minor store evaluations involving display features and merchandise
presentations to ensure that it is still attractive
• Setting yourself apart from competitors by constructing different in-store
activities designed at harnessing a consistent traffic flow
• Discovering how minor promotions in-store can drive traffic into your outlets
• Performing ever changing store concepts that drive the attention of window
and random shopper
• Conducting minor store evaluations involving display features and merchandise
presentations to ensure that it is still attractive
Download here:
http://www.slideshare.net/kennyong/retail-marketing-spotting-buying-patterns-and-maintaining-a-consistent-trafficflow-all-year-round/download
Quotations to Live By
"No amount of advertising will make up for a bad product"
Rishad Tobaccowala, Chief Innovation Officer, Publicis Groupe Media
Friday, March 25, 2011
Thursday, March 24, 2011
Exploring geo-marketing as new business marketing tool
Marcus Evans "Market Intelligence & Consumer Insights" Conference
Singapore, November 2010
Exploring geo-marketing as new business marketing tool
• Conducting a territorial analysis of potential market opportunities via the components of geo-marketing strategies
• Designing marketing activities using GIS (geographic information systems) and data with a geographical context
• Analysing the socioeconomic reality with the assistance of cartography, computering and statistics gathered
• Using geo-marketing as an instrument to optimise future business decision, advertising campaigns, new stores localisation and customer loyalty
Download:
http://www.slideshare.net/kennyong/me-geo-marketing-by-kenny-ong-nov-2010-v2/download
Singapore, November 2010
Exploring geo-marketing as new business marketing tool
• Conducting a territorial analysis of potential market opportunities via the components of geo-marketing strategies
• Designing marketing activities using GIS (geographic information systems) and data with a geographical context
• Analysing the socioeconomic reality with the assistance of cartography, computering and statistics gathered
• Using geo-marketing as an instrument to optimise future business decision, advertising campaigns, new stores localisation and customer loyalty
Download:
http://www.slideshare.net/kennyong/me-geo-marketing-by-kenny-ong-nov-2010-v2/download
Tuesday, September 14, 2010
Talent Wars II - Riding The Recovery Wave
Jobstreet HR Networking Event
KL, 22nd July 2010
Jobstreet Talent Wars II - Riding The Recovery Wave
1. Post-recession and the staff retention implications
2. Talent Wars in the New Economy
3. Aligning Staff Retention strategies with your company’s Business Model
4. Optimizing Compensation & Benefits to match Staff retention Strategies
5. Developing a Talent Management system
6. Retaining ‘Swing’ employees and non-conventional strategies to Staff Retention
7. Motivating & Engaging Employees vs. Retention
8. Addressing the Talent Scarcity problems
Download here:
http://www.slideshare.net/kennyong/jobstreet-talent-wars-ii-riding-the-recovery-wave-5195822/download
KL, 22nd July 2010
Jobstreet Talent Wars II - Riding The Recovery Wave
1. Post-recession and the staff retention implications
2. Talent Wars in the New Economy
3. Aligning Staff Retention strategies with your company’s Business Model
4. Optimizing Compensation & Benefits to match Staff retention Strategies
5. Developing a Talent Management system
6. Retaining ‘Swing’ employees and non-conventional strategies to Staff Retention
7. Motivating & Engaging Employees vs. Retention
8. Addressing the Talent Scarcity problems
Download here:
http://www.slideshare.net/kennyong/jobstreet-talent-wars-ii-riding-the-recovery-wave-5195822/download
Obtaining a 360 degree view by conducting a thorough due diligence to ensure a successful acquisition
Marcus Evans Structuring and Financing M&A Conference
Singapore,12-13 July 2010
Obtaining a 360 degree view by conducting a thorough due diligence to ensure a successful acquisition
• Analysing the pre-offer preparation
• Amplifying internal fitment
• Focusing on areas for due diligence
• Balancing valuation with fitment
• Examining the key facets of negotiation
You can download here:
http://www.slideshare.net/kennyong/me-ma-by-kenny-ong-360-due-diligence-v1/download
Singapore,12-13 July 2010
Obtaining a 360 degree view by conducting a thorough due diligence to ensure a successful acquisition
• Analysing the pre-offer preparation
• Amplifying internal fitment
• Focusing on areas for due diligence
• Balancing valuation with fitment
• Examining the key facets of negotiation
You can download here:
http://www.slideshare.net/kennyong/me-ma-by-kenny-ong-360-due-diligence-v1/download
Wednesday, October 21, 2009
Re-engineering the roles and tasks of the Finance Officer
ABF Singapore Conference on Finance Function Excellence
Singapore, October 2009
*Finance and the company's Business Model
*Finance and Strategic Planning
*Finance and Resource Allocation and Optimization
*Linking Finance with the Sales & Marketing Function
Download here:
http://www.slideshare.net/kennyong/reengineering-the-roles-and-tasks-of-the-finance-officer/download
Singapore, October 2009
*Finance and the company's Business Model
*Finance and Strategic Planning
*Finance and Resource Allocation and Optimization
*Linking Finance with the Sales & Marketing Function
Download here:
http://www.slideshare.net/kennyong/reengineering-the-roles-and-tasks-of-the-finance-officer/download
Sustaining Your Brand in the Economic Downturn
ABF Conference on Managing Corporate Branding & Image In An Economic Downturn
October 2009
• How do you ensure that your brand delivers maximum value for your consumers
• What are the tips to adapt your brand strategy to fit in with shrinking and tighter budgets
• How to tighten your budgets without compromising your brand value and deliver the message
• Case studies
Download here:
http://www.slideshare.net/kennyong/sustaining-your-brand-in-the-economic-downturn/download
October 2009
• How do you ensure that your brand delivers maximum value for your consumers
• What are the tips to adapt your brand strategy to fit in with shrinking and tighter budgets
• How to tighten your budgets without compromising your brand value and deliver the message
• Case studies
Download here:
http://www.slideshare.net/kennyong/sustaining-your-brand-in-the-economic-downturn/download
Sustaining Your Brand in the Economic Downturn
View more presentations from Kenny Ong.
Monday, August 24, 2009
The Use Of HR Performance Management Measurement in Strategic Business Planning
ABF CONFERENCE ON PERFORMANCE MEASUREMENT & KPIs IN HR FUNCTION
August 2009
* Evaluate the links between systems of high performance work practices and strategic business planning
* How can HR practices add value to business performance?
* The best practices of HR performance management that contribute to successful business planning
Download Here:
http://www.slideshare.net/kennyong/the-use-of-hr-performance-management-measurement-in-strategic-business-planning/download
August 2009
* Evaluate the links between systems of high performance work practices and strategic business planning
* How can HR practices add value to business performance?
* The best practices of HR performance management that contribute to successful business planning
Download Here:
http://www.slideshare.net/kennyong/the-use-of-hr-performance-management-measurement-in-strategic-business-planning/download
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