- Understanding what strategic planning is and why it is important
- Clarify the difference between vision, mission statement, goals and objectives
- The external environment: The need to understand the economic cycle
- SWOT and PESTEL analysis
- Tying the strategic plan to the budget
Download Here:
http://www.slideshare.net/kennyong/strategic-planning-and-budgeting-part-1-business-model-and-strategy/download
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