The Powerful Role of PR in Branding and Marketing

ABF Conference on Media Relations
July 2009

*Yesterday’s and today’s Public Relations
*What role does PR play in promoting your brand
*Determining the best PR strategies for greater brand impact
*Best practices for integrating PR with traditional marketing
*Case studies

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http://www.slideshare.net/kennyong/the-powerful-role-of-pr-in-branding/download

The Powerful Role of PR in Branding

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CNI and Kenny Ong Live webcast throughout US

CNI and Kenny Ong Live webcast throughout US - Human Capital Institute
17 July 2009, 2.00pm ET



Strategic Performance Systems
The challenge presented by effective and strategic performance management is one that has ignited intense interest and debate. Beyond performance reviews, performance management systems and processes are being integrated with hiring, retention, learning, compensation and career transitions initiatives. For performance management solutions to fulfill their potential, it must inform the other critical components of strategic talent management. Strategic and integrated performance management not only drives effective measurement, it aligns hiring and retention efforts with corporate objectives and focuses those efforts where they will produce the greatest returns.

Next Webcast
Title: Enhancing Business Performance with Systematic Talent Management
When: Thu, Jul 16 2009 / 2:00 PM - 3:00 PM ET

Presented By: Kenny Ong , Vice President, Corporate Strategic Planning & Development , CNI Holdings Bhd
Register Here: http://www.hci.org/hci/events_register.guid?_trainingID=2345&_trainingScheduleID=20203

Recast Dates:
Fri, Jul 17 2009 / 6:00 PM - 7:00 PM ET Register »
Sun, Jul 19 2009 / 10:00 PM - 11:00 PM ET Register »
Mon, Jul 20 2009 / 2:00 AM - 3:00 AM ET Register »
Mon, Jul 20 2009 / 6:00 AM - 7:00 AM ET Register »
Mon, Jul 20 2009 / 10:00 AM - 11:00 AM ET Register »

Business performance is achieved when systems leverage talent to make their best contribution. Do your business and talent systems communicate? Performance management connects the business plan implementation with talent management. This webcast will explore how to link your systems for bottom-line performance and measurable results. Leveraging your talent's performance can position your company to be a leader in product development, customer loyalty and operational excellence. Gain insight to performance management effectiveness of the process, the form, the people, and the measurement. This webcast will reveal how performance management can be a "predictable process to improve controllable achievements.


Log on to: http://www.hci.org/hci/tracks_strategic_performance_systems.guid

Criteria of a Successful Project Leader (How to Get Things Done...)

M2 Asia ESSENTIAL PROJECT MANAGEMENT SKILLS FOR THE PUBLIC SECTOR
June 2009

Criteria of a Successful Project Leader (How to Get Things Done...)
• Leadership styles that suit your organizational structure
• Motivational strategies to win trust and commitment from your team
• People management strategy to enhance the deliverable of the projects
• Guiding the project team to success through effective leadership
• Setting a leadership benchmark for others to follow

Download Here:
http://www.slideshare.net/kennyong/criteria-of-a-successful-project-leader/download

Criteria of a Successful Project Leader

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