Content Ideas And Development (Stories From The Bottom Up)

(CROWN LEADERSHIP)  Content Marketing and The Art of Storytelling Asia Masterclass

  Content Ideas And Development (Stories From The Bottom Up)

·         Approaches to content development

·         How information is organised and what people trust

·         Creating interesting and compelling content

·         Inform, educate, entertain

·         Influencing the influencers to amplify your reach

Content Ideas And Development (Stories From The Bottom Up) from Kenny Ong

Content Marketing 101: Overview of Content Marketing

Crown - CONTENT MARKETING ASIA MASTERCLASS
February, 2014

 Content Marketing 101:Overview of Content Marketing
 • The changing behaviour of customers
 • How content marketing enhances customer engagement and conversion
 • The convergence of social and content marketing (engagement, not merely likes)
 • The process: Strategy, Creation and Syndication.
 • Thoroughly understand the three components necessary to implement an effective content marketing strategy
 • Receive guidance on what types of content may be suitable for their particular organization
 • Determine the best way to distribute content
 • Address important issues such as implementation and management of a content strategy
 

Content Marketing 101: Overview of Content Marketing from Kenny Ong