Content Ideas And Development (Stories From The Bottom Up)

(CROWN LEADERSHIP)  Content Marketing and The Art of Storytelling Asia Masterclass

  Content Ideas And Development (Stories From The Bottom Up)

·         Approaches to content development

·         How information is organised and what people trust

·         Creating interesting and compelling content

·         Inform, educate, entertain

·         Influencing the influencers to amplify your reach

Content Ideas And Development (Stories From The Bottom Up) from Kenny Ong

Sketching the mental framework and physical appearance of a fraudster

Internal Fraud Investigations & Control Conference 2014 
Bangalore, India 2014 

Sketching the mental framework and physical appearance of a fraudster 
• How a criminal mind's work – delving into a devil's mind 
• Certain characteristics and behavioral patterns of a corrupt employee 
• An overall personality analysis of a fraudster

Sketching the mental framework and physical appearance of a fraudster from Kenny Ong

Bridge Knowle Workshop - Developing Effective Key Performance Indicators

Bridge Knowle Workshop - Developing Effective Key Performance Indicators 

 Learn How to Setup, Implement & Monitor Effective Benchmarks for Departmental and Corporate Growth Using Result-Driven KPI Initiatives 

 KPI Measurements for Employee & Performance
 Know how to effectively use KPI to manage people and their performance. This will mean you can effectively set goals, measure their performances, provide feedback as well as giving all a clear picture of what is important.

KPI Measurements for Departments & Company
Learn how you can use KPI to improve various functions in your organization including for departments, business units including new or existing business ventures

 A. MAIN SLIDES
   

Bridge Knowle Workshop - Developing Effective KPIs (Main Slides) from Kenny Ong

B. COMPANION WORKBOOK

Bridge Knowle Workshop - Developing Effective KPIs (Companion Workbook) from Kenny Ong

Content Marketing 101: Overview of Content Marketing

Crown - CONTENT MARKETING ASIA MASTERCLASS
February, 2014

 Content Marketing 101:Overview of Content Marketing
 • The changing behaviour of customers
 • How content marketing enhances customer engagement and conversion
 • The convergence of social and content marketing (engagement, not merely likes)
 • The process: Strategy, Creation and Syndication.
 • Thoroughly understand the three components necessary to implement an effective content marketing strategy
 • Receive guidance on what types of content may be suitable for their particular organization
 • Determine the best way to distribute content
 • Address important issues such as implementation and management of a content strategy
 

Content Marketing 101: Overview of Content Marketing from Kenny Ong

Strategy and Risk Management

MICG ENTERPRISE RISK MANAGEMENT 2012

November 2012

 

Strategy and Risk Management

·         Strategic Risks in the New World

·         The Most Important Risk of All: Business Model vs. Risk (Choosing the wrong Business Model)

·         M&A Risk (Pre- and Post- Acquisition Risks)

·         People Risk (Succession Planning and Business Continuity)

·         Fraud Risk

·         Growth Risk (Growth methods and their associated risks including Benchmarking Risk)

·         Reputational Risk (Brand and PR)

·         R&D Risk

·         How To: The 4-Wheels Operating Model and Strategic Risk Management Checklist

 

MICG - Strategy and Risk Management for MTU Services from Kenny Ong

BioEconomy: Managing Talent and Human Capital

BioMalaysia 2012 Conference : Driving Innovation and Wealth Creation through Bioeconomy
November 2012, KL

BioEconomy: Managing Talent and Human Capital
• Talent Wars in the New Economy
• Aligning Human Capital strategies with the Business Model
• Optimizing Compensation & Benefits
• Developing a Talent Management system
• Motivating & Engaging Employees vs. Retention
• Addressing the Talent Scarcity problems

BioEconomy: Managing Talent and Human Capital from Kenny Ong

Social Media: How to Engage Consumers and Build Brands

Crown B2C SOCIAL MEDIA MARKETING ASIA MASTERCLASS
November 2012, KL

Social Media: How to Engage Consumers and Build Brands
• How to innovate in emerging markets by localizing content to meet the needs of their consumers and how this can benefit you.
• The power of Facebook to create Brand SOV and how to engage in interactive content to enhance the number of times the company and its products are mentioned positively on the social web, compared to competitors - commonly known as 'Share of Voice'
• How you can build your fans and what's next
• Using social media marketing to drive consumers onto their social sites. Including how these new fans are then engaged into the brand through interactive campaigns
 

Social Media: How to Engage Consumers and Build Brands from Kenny Ong

UNI - Innovative Go-To-Market strategies for Financial Product Innovations

UNI - Financial Product Innovation Asia Pacific 2012 - Turning product innovation into competitive advantage that drives revenues

July 2012

·         Developing a holistic brand experience for your product

·         Communicating your product’s value proposition succinctly to extend your overall brand position

·         Grabbing the opportunities for co-creation for your brand to engage with customers and the financial performance of your product

·         Streamlining your product implementation process for improved results

·         Formulating launch and go-to-market strategies that works marvelously

·         Justifying your product launch strategy to a range of stakeholders

Download here:
http://www.slideshare.net/kennyong/innovative-gotomarket-strategies-for-financial-product-innovations/download

Innovative Go-To-Market strategies for Financial Product Innovations from Kenny Ong

Aligning the entire Organization to achieve Business and Organization Goals

ECU Forward Networking Conference
Singapore, October 2011

- The importance of knowing your organizations Business Model (Profit and Non-Profit) in order to achieve optimal alignment
- Aligning the entire organization: Structure, Leadership, People, Processes and Culture
- Aligning core processes to achieve organization goals: Strategic Planning, Budgeting and Performance Management
- Transforming Performance Management from a bureaucratic requirement to a tool
for managing and improving business performance


Download here:
http://www.slideshare.net/kennyong/aligning-the-entire-organization-to-achieve-business-and-organizational-goals/download

Aligning the entire Organization to achieve Business and Organizational Goals

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The Better Approach to Succession Planning - MITBA CEO Conference 2011

Malaysian Insurance and Takaful Broker Association (MITBA) CEO Conference 2011
Bali, October 2011

- Different Succession Planning objectives and motives
- Why Succession Planning don't work in many cases
- Matching your Succession Plan to your Business Model
- Practical aspects of Succession Planning
- Managing your Talents Pipeline with proper Performance Management tools

Download here:
http://www.slideshare.net/kennyong/the-better-approach-tsuccession-planning-mitba-ceo-conference-2011/download

The Better Approach to Succession Planning - MITBA CEO Conference 2011

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Women & Entrepreneurship in Malaysia - Strategies & Action Plans

Wawasan Open University (WOU) 4th RESIDENTIAL SCHOOL AND PROJECT WORKSHOP
KL, May 2011

• Trends on Women & Entrepreneurship (Global and Malaysia)
• Why Women Rule
• Malaysian Government Support for Women and Entrepreneurship
• Barriers and Challenges to Entrepreneurship
• Understanding Your Business
• Where Do I start?
• Access To Funding and Capital in Malaysia
• Networking, Assistance and Support in Malaysia

Download here:
http://www.slideshare.net/kennyong/women-entrepreneurship-in-malaysia-strategies-action-plans/download

Women & Entrepreneurship in Malaysia - Strategies & Action Plans

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Retail Marketing - Spotting buying patterns and maintaining a consistent trafficflow all year round

Marcus Evans Retail Marketing Excellence Conference
Bangkok, March 2011

• Setting yourself apart from competitors by constructing different in-store
activities designed at harnessing a consistent traffic flow
• Discovering how minor promotions in-store can drive traffic into your outlets
• Performing ever changing store concepts that drive the attention of window
and random shopper
• Conducting minor store evaluations involving display features and merchandise
presentations to ensure that it is still attractive
• Setting yourself apart from competitors by constructing different in-store
activities designed at harnessing a consistent traffic flow
• Discovering how minor promotions in-store can drive traffic into your outlets
• Performing ever changing store concepts that drive the attention of window
and random shopper
• Conducting minor store evaluations involving display features and merchandise
presentations to ensure that it is still attractive

Download here:
http://www.slideshare.net/kennyong/retail-marketing-spotting-buying-patterns-and-maintaining-a-consistent-trafficflow-all-year-round/download

Retail Marketing - Spotting buying patterns and maintaining a consistent trafficflow all year round

View more presentations from Kenny Ong

Exploring geo-marketing as new business marketing tool

Marcus Evans "Market Intelligence & Consumer Insights" Conference
Singapore, November 2010


Exploring geo-marketing as new business marketing tool
• Conducting a territorial analysis of potential market opportunities via the components of geo-marketing strategies
• Designing marketing activities using GIS (geographic information systems) and data with a geographical context
• Analysing the socioeconomic reality with the assistance of cartography, computering and statistics gathered
• Using geo-marketing as an instrument to optimise future business decision, advertising campaigns, new stores localisation and customer loyalty

Download:
http://www.slideshare.net/kennyong/me-geo-marketing-by-kenny-ong-nov-2010-v2/download

Exploring geo-marketing as new business marketing tool

View more presentations from Kenny Ong

Obtaining a 360 degree view by conducting a thorough due diligence to ensure a successful acquisition

Marcus Evans Structuring and Financing M&A Conference
Singapore,12-13 July 2010

Obtaining a 360 degree view by conducting a thorough due diligence to ensure a successful acquisition
• Analysing the pre-offer preparation
• Amplifying internal fitment
• Focusing on areas for due diligence
• Balancing valuation with fitment
• Examining the key facets of negotiation

You can download here:
http://www.slideshare.net/kennyong/me-ma-by-kenny-ong-360-due-diligence-v1/download

Obtaining a 360 degree view by conducting a thorough due diligence to ensure a successful acquisition

View more presentations from Kenny Ong.

Re-engineering the roles and tasks of the Finance Officer

ABF Singapore Conference on Finance Function Excellence
Singapore, October 2009

*Finance and the company's Business Model
*Finance and Strategic Planning
*Finance and Resource Allocation and Optimization
*Linking Finance with the Sales & Marketing Function

Download here:
http://www.slideshare.net/kennyong/reengineering-the-roles-and-tasks-of-the-finance-officer/download

Re-engineering the roles and tasks of the Finance Officer

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Sustaining Your Brand in the Economic Downturn

ABF Conference on Managing Corporate Branding & Image In An Economic Downturn
October 2009

• How do you ensure that your brand delivers maximum value for your consumers
• What are the tips to adapt your brand strategy to fit in with shrinking and tighter budgets
• How to tighten your budgets without compromising your brand value and deliver the message
• Case studies

Download here:
http://www.slideshare.net/kennyong/sustaining-your-brand-in-the-economic-downturn/download

Sustaining Your Brand in the Economic Downturn

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The Use Of HR Performance Management Measurement in Strategic Business Planning

ABF CONFERENCE ON PERFORMANCE MEASUREMENT & KPIs IN HR FUNCTION
August 2009

* Evaluate the links between systems of high performance work practices and strategic business planning
* How can HR practices add value to business performance?
* The best practices of HR performance management that contribute to successful business planning


Download Here:
http://www.slideshare.net/kennyong/the-use-of-hr-performance-management-measurement-in-strategic-business-planning/download

The Use Of HR Performance Management Measurement in Strategic Business Planning

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LexisNexis Strategic Investor Relations and Public Disclosure

LexisNexis Capital Raising for Corporations Conference
August 2009

Establishing Sustainable Growth through Successful Funding Strategies and Addressing the Shareholders’ Crisis of Confidence through Strategic Communications
• Assess the importance of communications for Investor Relations and Public Disclosures
• Differentiating communication initiatives in maximizing their value
• Defining the communications, investor relations, and statements and why they play
an integral role in a corporations financial activity
• What is the information that companies are required to make public?
• Frequency of disclosure and maintaining confidentiality

Download Here:
http://www.slideshare.net/kennyong/strategic-investor-relations-and-public-disclosure/download

Strategic Investor Relations and Public Disclosure

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The Powerful Role of PR in Branding and Marketing

ABF Conference on Media Relations
July 2009

*Yesterday’s and today’s Public Relations
*What role does PR play in promoting your brand
*Determining the best PR strategies for greater brand impact
*Best practices for integrating PR with traditional marketing
*Case studies

Download Here:
http://www.slideshare.net/kennyong/the-powerful-role-of-pr-in-branding/download

The Powerful Role of PR in Branding

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Strategy Focused Planning System beyond Traditional Budgeting

ABF Financial Controllers Conference
June 2009

Strategy Focused Planning System beyond Traditional Budgeting
• What is strategy
• What is a strategic plan
• How to convert a strategic concept into an actionable plan with a realistic budget
• Overview of the mechanism for developing a strategic budget


Download Here:
http://www.slideshare.net/kennyong/strategy-focused-planning-system-beyond-traditional-budgeting/download

Strategy Focused Planning System Beyond Traditional Budgeting

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