BioEconomy: Managing Talent and Human Capital

BioMalaysia 2012 Conference : Driving Innovation and Wealth Creation through Bioeconomy
November 2012, KL

BioEconomy: Managing Talent and Human Capital
• Talent Wars in the New Economy
• Aligning Human Capital strategies with the Business Model
• Optimizing Compensation & Benefits
• Developing a Talent Management system
• Motivating & Engaging Employees vs. Retention
• Addressing the Talent Scarcity problems

BioEconomy: Managing Talent and Human Capital from Kenny Ong

Social Media: How to Engage Consumers and Build Brands

Crown B2C SOCIAL MEDIA MARKETING ASIA MASTERCLASS
November 2012, KL

Social Media: How to Engage Consumers and Build Brands
• How to innovate in emerging markets by localizing content to meet the needs of their consumers and how this can benefit you.
• The power of Facebook to create Brand SOV and how to engage in interactive content to enhance the number of times the company and its products are mentioned positively on the social web, compared to competitors - commonly known as 'Share of Voice'
• How you can build your fans and what's next
• Using social media marketing to drive consumers onto their social sites. Including how these new fans are then engaged into the brand through interactive campaigns
 

Social Media: How to Engage Consumers and Build Brands from Kenny Ong