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Rishad Tobaccowala, Chief Innovation Officer, Publicis Groupe Media
Showing posts with label retail. Show all posts
Showing posts with label retail. Show all posts

Friday, March 25, 2011

Retail Marketing - Spotting buying patterns and maintaining a consistent trafficflow all year round

Marcus Evans Retail Marketing Excellence Conference
Bangkok, March 2011

• Setting yourself apart from competitors by constructing different in-store
activities designed at harnessing a consistent traffic flow
• Discovering how minor promotions in-store can drive traffic into your outlets
• Performing ever changing store concepts that drive the attention of window
and random shopper
• Conducting minor store evaluations involving display features and merchandise
presentations to ensure that it is still attractive
• Setting yourself apart from competitors by constructing different in-store
activities designed at harnessing a consistent traffic flow
• Discovering how minor promotions in-store can drive traffic into your outlets
• Performing ever changing store concepts that drive the attention of window
and random shopper
• Conducting minor store evaluations involving display features and merchandise
presentations to ensure that it is still attractive

Download here:
http://www.slideshare.net/kennyong/retail-marketing-spotting-buying-patterns-and-maintaining-a-consistent-trafficflow-all-year-round/download