Re-engineering the roles and tasks of the Finance Officer

ABF Singapore Conference on Finance Function Excellence
Singapore, October 2009

*Finance and the company's Business Model
*Finance and Strategic Planning
*Finance and Resource Allocation and Optimization
*Linking Finance with the Sales & Marketing Function

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Re-engineering the roles and tasks of the Finance Officer

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Sustaining Your Brand in the Economic Downturn

ABF Conference on Managing Corporate Branding & Image In An Economic Downturn
October 2009

• How do you ensure that your brand delivers maximum value for your consumers
• What are the tips to adapt your brand strategy to fit in with shrinking and tighter budgets
• How to tighten your budgets without compromising your brand value and deliver the message
• Case studies

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http://www.slideshare.net/kennyong/sustaining-your-brand-in-the-economic-downturn/download

Sustaining Your Brand in the Economic Downturn

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The Use Of HR Performance Management Measurement in Strategic Business Planning

ABF CONFERENCE ON PERFORMANCE MEASUREMENT & KPIs IN HR FUNCTION
August 2009

* Evaluate the links between systems of high performance work practices and strategic business planning
* How can HR practices add value to business performance?
* The best practices of HR performance management that contribute to successful business planning


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http://www.slideshare.net/kennyong/the-use-of-hr-performance-management-measurement-in-strategic-business-planning/download

The Use Of HR Performance Management Measurement in Strategic Business Planning

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The Powerful Role of PR in Branding and Marketing

ABF Conference on Media Relations
July 2009

*Yesterday’s and today’s Public Relations
*What role does PR play in promoting your brand
*Determining the best PR strategies for greater brand impact
*Best practices for integrating PR with traditional marketing
*Case studies

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http://www.slideshare.net/kennyong/the-powerful-role-of-pr-in-branding/download

The Powerful Role of PR in Branding

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Strategy Focused Planning System beyond Traditional Budgeting

ABF Financial Controllers Conference
June 2009

Strategy Focused Planning System beyond Traditional Budgeting
• What is strategy
• What is a strategic plan
• How to convert a strategic concept into an actionable plan with a realistic budget
• Overview of the mechanism for developing a strategic budget


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http://www.slideshare.net/kennyong/strategy-focused-planning-system-beyond-traditional-budgeting/download

Strategy Focused Planning System Beyond Traditional Budgeting

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The Evolution Of Corporate Communications

ABF Annual Corporate Communications and Public Relations Conference
June 2009

The Evolution Of Corporate Communications
• The evolving role of corporate communications and PR
• Business strategy and corporate communications
• Technology and corporate communications
• Corporate communications as value creator

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http://www.slideshare.net/kennyong/the-evolution-of-corporate-communications-1665298/download

The Evolution of Corporate Communications

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Strategic Planning And Organization Clarity

ABF Strategic Corporate Planning Conference
March 2009, KL

• What are the key pitfalls that can derail strategy planning and implementation efforts?
• What are the critical activities that are anecdotes for driving the development of organisational clarity?
• Examples and case studies

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http://www.slideshare.net/kennyong/strategic-planning-and-organization-clarity/download

Strategic Planning And Organization Clarity

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Strategic Planning And Budgeting Part 2: Alignment, Budgeting, and Resources

ABF Budgeting, Forecasting and Financial Planning Conference, Feb 2009

• *Understanding what strategic planning is and why it is important
  
• *Clarify the difference between vision, mission statement, goals and objectives
  
• *The external environment: The need to understand the economic cycle
  
• *Tying the strategic plan to the budget
  
• *Cost Reduction methods and advice
  

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http://www.slideshare.net/kennyong/strategic-planning-and-budgeting-part-2-alignment-budgeting-and-resources/download

Strategic Planning And Budgeting Part 2: Alignment, Budgeting, and Resources

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Strategic Planning And Budgeting Part 1: Business Model and Strategy

ABF Budgeting, Forecasting and Financial Planning Conference, Feb 2009

• Understanding what strategic planning is and why it is important
  
• Clarify the difference between vision, mission statement, goals and objectives
  
• The external environment: The need to understand the economic cycle
  
• SWOT and PESTEL analysis
  
• Tying the strategic plan to the budget 
  

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http://www.slideshare.net/kennyong/strategic-planning-and-budgeting-part-1-business-model-and-strategy/download

Strategic Planning And Budgeting Part 1: Business Model and Strategy

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Managing Conflicts And Difficult People

ABF Executive Secretaries and Personal Assistants Conference 17-18 Feb 2009

• Know the personalities of the people you are dealing with
  
• Understanding the body languages
  
• Avoid stress/conflict/burnout in workplace & managing depression 
  

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http://www.slideshare.net/kennyong/managing-conflicts-and-difficult-people/download 

Managing Conflicts And Difficult People

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R&D today: Addressing and enhancing Research & Development’s effectiveness

ABF Research & Development 2009, Singapore 

• Applying theory to practice 
  
• Matching R&D to Business Strategy and Organization’s Goals 
  
• Enhancing R&D efficiency by selecting a key component criteria 
  
• Keeping R&D close to where strategic decisions are made 
  

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http://www.slideshare.net/kennyong/rd-today-addressing-and-enhancing-research-developments-effectiveness-presentation

R&D today: Addressing and enhancing Research & Development’s effectiveness

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