Crown - CONTENT MARKETING ASIA MASTERCLASS
February, 2014
Content Marketing 101:Overview of Content Marketing
• The changing behaviour of customers
• How content marketing enhances customer engagement and conversion
• The convergence of social and content marketing (engagement, not merely likes)
• The process: Strategy, Creation and Syndication.
• Thoroughly understand the three components necessary to implement an effective content marketing strategy
• Receive guidance on what types of content may be suitable for their particular organization
• Determine the best way to distribute content
• Address important issues such as implementation and management of a content strategy
Showing posts with label consumer. Show all posts
Showing posts with label consumer. Show all posts
Sunday, January 26, 2014
Friday, March 25, 2011
Retail Marketing - Spotting buying patterns and maintaining a consistent trafficflow all year round
Marcus Evans Retail Marketing Excellence Conference
Bangkok, March 2011
• Setting yourself apart from competitors by constructing different in-store
activities designed at harnessing a consistent traffic flow
• Discovering how minor promotions in-store can drive traffic into your outlets
• Performing ever changing store concepts that drive the attention of window
and random shopper
• Conducting minor store evaluations involving display features and merchandise
presentations to ensure that it is still attractive
• Setting yourself apart from competitors by constructing different in-store
activities designed at harnessing a consistent traffic flow
• Discovering how minor promotions in-store can drive traffic into your outlets
• Performing ever changing store concepts that drive the attention of window
and random shopper
• Conducting minor store evaluations involving display features and merchandise
presentations to ensure that it is still attractive
Download here:
http://www.slideshare.net/kennyong/retail-marketing-spotting-buying-patterns-and-maintaining-a-consistent-trafficflow-all-year-round/download
Bangkok, March 2011
• Setting yourself apart from competitors by constructing different in-store
activities designed at harnessing a consistent traffic flow
• Discovering how minor promotions in-store can drive traffic into your outlets
• Performing ever changing store concepts that drive the attention of window
and random shopper
• Conducting minor store evaluations involving display features and merchandise
presentations to ensure that it is still attractive
• Setting yourself apart from competitors by constructing different in-store
activities designed at harnessing a consistent traffic flow
• Discovering how minor promotions in-store can drive traffic into your outlets
• Performing ever changing store concepts that drive the attention of window
and random shopper
• Conducting minor store evaluations involving display features and merchandise
presentations to ensure that it is still attractive
Download here:
http://www.slideshare.net/kennyong/retail-marketing-spotting-buying-patterns-and-maintaining-a-consistent-trafficflow-all-year-round/download
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