Content Marketing 101: Overview of Content Marketing

Crown - CONTENT MARKETING ASIA MASTERCLASS
February, 2014

 Content Marketing 101:Overview of Content Marketing
 • The changing behaviour of customers
 • How content marketing enhances customer engagement and conversion
 • The convergence of social and content marketing (engagement, not merely likes)
 • The process: Strategy, Creation and Syndication.
 • Thoroughly understand the three components necessary to implement an effective content marketing strategy
 • Receive guidance on what types of content may be suitable for their particular organization
 • Determine the best way to distribute content
 • Address important issues such as implementation and management of a content strategy
 

Content Marketing 101: Overview of Content Marketing from Kenny Ong

Marcus Evans - Improving your business operations by meeting your company’s objective, mission and current business landscape

Marcus Evans Business Process Improvement & Transformation Conference
KL, March 2012

Improving your business operations by meeting your company’s objective, mission and current business landscape
• Re-energising your company’s mission by developing a strategic improvement plan that aligns with its objective
• Establishing business imperative, defining vision and targets, realising the targets and fine-tuning your upcoming business transformation needs
• Measuring the effectiveness of your business processes to see how you can improve your margins

Download here:
http://www.slideshare.net/kennyong/me-business-process-by-kenny-v2/download

Improving your business operations by meeting your company’s objective, mission and current business landscape

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Strategy Focused Planning System beyond Traditional Budgeting

ABF Financial Controllers Conference
June 2009

Strategy Focused Planning System beyond Traditional Budgeting
• What is strategy
• What is a strategic plan
• How to convert a strategic concept into an actionable plan with a realistic budget
• Overview of the mechanism for developing a strategic budget


Download Here:
http://www.slideshare.net/kennyong/strategy-focused-planning-system-beyond-traditional-budgeting/download

Strategy Focused Planning System Beyond Traditional Budgeting

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Strategic Planning And Budgeting Part 2: Alignment, Budgeting, and Resources

ABF Budgeting, Forecasting and Financial Planning Conference, Feb 2009

• *Understanding what strategic planning is and why it is important
  
• *Clarify the difference between vision, mission statement, goals and objectives
  
• *The external environment: The need to understand the economic cycle
  
• *Tying the strategic plan to the budget
  
• *Cost Reduction methods and advice
  

Download Here:

http://www.slideshare.net/kennyong/strategic-planning-and-budgeting-part-2-alignment-budgeting-and-resources/download

Strategic Planning And Budgeting Part 2: Alignment, Budgeting, and Resources

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Constructing High Performing Organisations - Building Blocks, Structures, And Culture

Marcus Evans Workplace and Organization Psychology Conference, KL

• Analysing organisational structures and climates in order to maximise the satisfaction and effectiveness of individuals and work groups
  
• Developing organisational development assessment and improvement tools and techniques via the ‘People based approach,’ ‘Quality based approach,’ ‘Systems based approach’ and ‘Dialogues based approach.’ 
  
• Cultivating loyalty by aligning employees’ career growth with company goal
  

Download Here:

http://www.slideshare.net/kennyong/constructing-high-performing-organisations-building-blocks-structures-and-culture-presentation/download

Constructing High Performing Organisations - Building Blocks, Structures, And Culture

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The Powerful Role Of PR In Brand Development - new presentation download

Hi.

I have just uploaded a new presentation for anyone who wants to download:
Where: Under the "My Presentation Downloads" section on the right
Event: ABF Media and Press Relations Conference
Title: The Powerful Role Of PR In Brand Development
File: Powerpoint, PPT
Summary:

• The secrets of engaging messages and a story that will effectively position your business and products
• Selecting the right media to effectively drive your brand forward
• Determining the best PR strategies for greater brand impact
• Involving your PR and media in the branding process from the development stage to launching date
• Integrating new media platforms with traditional methods for your branding exercise

Enjoy :)

-TURD-

Developing a Post-Acquisition Strategy: Completion And Beyond - new presentation download

Hi.

I have just uploaded a new presentation for anyone who wants to download:

Where: Under the "My Presentation Downloads" section on the right
Event: ABF Merger & Acquisition Conference
Title: Developing a Post-Acquisition Strategy: Completion And Beyond
File: Powerpoint, PPT
Summary:

• The crucial first three months (100 days) after the deal
• Issues on staff, compensation and benefits
• In-house systems synergy
• Retaining management and intellectual capital
• Efficient knowledge transfer

Enjoy :)

-TURD-

Optimizing Skill Sets, Processes And Technology To Boost The Effectiveness Of Healthcare Delivery To Customers

Hi.

I have just uploaded a new presentation for anyone who wants to download:

Where: Under the "My Presentation Downloads" section on the right
Event: ABF Pharmaceutical Conference, Singapore
Title: Optimizing Skill Sets, Processes And Technology To Boost The Effectiveness Of Healthcare Delivery To Customers
File: Powerpoint, PPT
Summary:

• Key issues and obstacles to effective healthcare delivery in Asia
• Expectations, focus and strategy for healthcare delivery to consumers
• Aligning human skill sets, processes and technology for effective delivery
• Deciding '”what's next?” and starting points

Enjoy :)

-TURD-