Sustaining Your Brand in the Economic Downturn

ABF Conference on Managing Corporate Branding & Image In An Economic Downturn
October 2009

• How do you ensure that your brand delivers maximum value for your consumers
• What are the tips to adapt your brand strategy to fit in with shrinking and tighter budgets
• How to tighten your budgets without compromising your brand value and deliver the message
• Case studies

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Sustaining Your Brand in the Economic Downturn

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