Marcus Evans "Market Intelligence & Consumer Insights" Conference
Singapore, November 2010
Exploring geo-marketing as new business marketing tool
• Conducting a territorial analysis of potential market opportunities via the components of geo-marketing strategies
• Designing marketing activities using GIS (geographic information systems) and data with a geographical context
• Analysing the socioeconomic reality with the assistance of cartography, computering and statistics gathered
• Using geo-marketing as an instrument to optimise future business decision, advertising campaigns, new stores localisation and customer loyalty
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http://www.slideshare.net/kennyong/me-geo-marketing-by-kenny-ong-nov-2010-v2/download
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7 comments:
Hi Kenny, I am a fresh graduate searching for a job. I was given an opportunity to be involved in the geomarketing field. However, it is a new field in this country. How do you feel about the potential and future of geomarketing?
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