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Rishad Tobaccowala, Chief Innovation Officer, Publicis Groupe Media

Sunday, January 26, 2014

Content Marketing 101: Overview of Content Marketing

Crown - CONTENT MARKETING ASIA MASTERCLASS
February, 2014

 Content Marketing 101:Overview of Content Marketing
 • The changing behaviour of customers
 • How content marketing enhances customer engagement and conversion
 • The convergence of social and content marketing (engagement, not merely likes)
 • The process: Strategy, Creation and Syndication.
 • Thoroughly understand the three components necessary to implement an effective content marketing strategy
 • Receive guidance on what types of content may be suitable for their particular organization
 • Determine the best way to distribute content
 • Address important issues such as implementation and management of a content strategy
 

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